How do I get started with email marketing?
Investing in email marketing is a highly effective way to maintain and strengthen your relationship with your customers. To ensure it works as optimally as possible, meaning that your automated newsletters are read by the recipient, you should spend some time really promoting and sending emails with content that the reader finds useful. But how do you actually get started with email marketing and what should you consider?
The first thing you should consider is that your customers must be okay with receiving this type of communication. They must have opted in and given their consent in accordance with GDPR regulations. You can obtain consent by, for example, sending an email from the customer club stating that by being a member of the club, the customer will receive offers and newsletters via email. You probably recognize this from online purchases, where you often have to check (or rather, it is often "pre-checked") that you want to receive emails from the company. Once you have obtained your consent, you can get started with your email marketing. The easiest way to send out and measure the effectiveness of various email campaigns is to use a tool to keep track of the sends, create lists, and filter. BusinessWith helps you compare and choose the best email tools and email marketing platforms on the market. Start comparing tools and read reviews about different providers right now - directly with us!
Quick guide
List of 3 Email Marketing Software
A cloud-based CRM platform that unifies sales, marketing and service — offering pipeline management, email campaigns, dashboards, automation and AI features to improve forecasting, customer service and revenue growth.
A SaaS marketing automation platform offering email templates, automations, segmentation, SMS, social posting, reporting, integrations and multi-account solutions with a 30-day free trial.
A SaaS email, SMS and marketing automation platform with templates, automations, analytics, integrations and a website builder to create personalised campaigns and drive sales.
Which email tool should I choose?
Email marketing is a very popular approach to creating and nurturing relationships with customers. While you send out information that the customer can benefit from, you also promote your business and strengthen your brand. Sending automated newsletters and experimenting with content is not only fun - its effectiveness can easily be measured by, for example, the number of opened emails, and you can filter and sort sends by customer type. By promoting yourselves and your products via email, you can also gather valuable information about your customers - that is, finding out what content triggers them, making it easier to tailor new campaigns and sends.
But do you really have to sit with lists written down in a Word document? Oh no! Today, there are several really smart email tools on the market that can help you. Choose an email tool or an email marketing platform that suits your needs and your business. If you are a smaller company, there are free tools (often up to a certain level or number of email sends), which can be nice to start with to test a bit. If you want access to even more smart features or tailor the sends to align more with your graphic profile, there are other tools. Start reading up, comparing, and then choose your tool here in BusinessWith's comparison service. Good luck with your email marketing!
Description of product features
A/B test
Customisable design
Drag and drop
Link to online store
Marketing automation
Media library
Mobile-friendly
Personalised mailings
Reports and analysis
Segmentation
Templates
Transactional email
Welcome email to new customers
