Creatio
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AppSheet
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Company size
Number of employees
Platform
Price information
$40/user/month
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Product features in Low-Code Development Platforms
Why do companies choose you?
Why choose your system?
- People and AI agents work in one platform. Sales, Marketing, and Service each include prebuilt AI agents, such as account research, meeting preparation, lead scoring, audience segmentation, and case resolution suggestions. Creatio AI Studio lets teams build custom agents with audit trails, human approval steps, and a choice of LLMs.
- Business teams change processes themselves. The no-code environment, with a BPMN-based process designer and dynamic case management, means workflow changes don’t wait on a development queue.
- Pricing that doesn’t scale per seat. The Unlimited plan has no limits on users, agents, applications, workflows, or API calls. AI agent execution is still metered through AI Credits.
- Industry workflow packages for 20 verticals, plus 500+ apps and connectors on the Marketplace.
- Security and compliance: SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018, with a choice of hosting region or on-premise deployment.
It is not the right choice for small teams or simple contact management. The minimum purchase is $10,000 per year with a standard three-year term.
Why choose your system?
Why choose you as a supplier?
- Onboarding, self-paced training, and strategic consulting are included in the license. A network of 500+ certified partners handles implementation, which is billed separately.
- Customers span financial services, manufacturing, high tech, and the public sector. Thousands of organizations in 100+ countries use the platform.
- References include PSI Software (Berlin), which went live 3-4x faster than a typical CRM implementation after evaluating 30 vendors, and Lohmann (Neuwied), which unified 27 international sites in 18 months.
- Creatio is named a Leader in the 2024 Forrester Wave for Low-Code Platforms for Citizen Developers and a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
Why choose you as a supplier?
How do you position yourself in the market?
In the UK, Creatio is positioned as an AI CRM for midsize and large organisations that need flexibility and process customisation. Its main strength is that it combines best-in-class CRM for Marketing, Sales and Service with Creatio Studio, its no-code platform. With Studio, both IT teams and business users can build applications, automate workflows and create AI agents without extensive coding.
UK organisations often consider Creatio as an alternative to Salesforce or Microsoft Dynamics 365. Typically, they want a system that adapts to complex processes and industry-specific workflows without a long development cycle or rising per-seat costs. UK customers such as Howdens and Purplebricks chose Creatio to replace or modernise their CRM and to get value faster. AI agents that work alongside people on one platform are becoming a key differentiator. They help teams automate tasks, analyse data and support decision-making.
How do you position yourself in the market?
What needs and challenges do you solve for the customer?
Creatio helps organizations solve challenges related to fragmented systems, manual processes, and inflexible CRM solutions. It enables companies to centralize customer data, automate workflows, and manage sales, marketing, and service operations on one platform.
With its no-code tools, both IT teams and business users can quickly customize processes and build applications without heavy development. Creatio also uses AI and AI agents to analyze data, recommend next steps, and automate routine tasks, helping teams work more efficiently and focus on higher-value activities.
What needs and challenges do you solve for the customer?
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