Compare the UK's Best Marketing Automation Systems

A marketing automation tool helps you map the customer journey and understand what types of information, products, or services different customers are interested in from you. The goal is to ensure that no customer's interest wanes by continuously providing them with relevant information tailored to their interests. The buying journey can be a long process, so it's important to have patience to understand your customers' behaviors on your website, for example. What information are they looking for? What do they click on? And how do you capture customers who haven't made a purchase in a while?

With a marketing automation tool, all these questions become easier to answer. Automated marketing is like a whole science, and it is becoming increasingly important for various companies' sales and marketing departments. When you are faced with the choice of purchasing and implementing a tool to assist you, it is important to evaluate what your goal is. How does the buying journey currently work? Do you have an existing tool? If so, where does it fall short? Welcome to us at BusinessWith to find the right BI tool for you today.

Marketing automation is like a deluxe version of email marketing . By this, we at BusinessWith mean that marketing automation automates your marketing so intelligently that you can send targeted campaigns to the "right customers" thanks to collecting information about their behaviors. One example is that you can find out which customers download a certain type of guides or PDFs from your website. For instance, if Sara at Company X has downloaded a guide on how to dress best for a mountain holiday – then you know that, aha, Sara seems interested in outdoor experiences. Sara has filled in her email address to receive the guide and has given her consent to receive other information from you. Then you can easily start sending other information – tailored for Sara and those customers who enjoy outdoor experiences.

The above is a simple example of what marketing automation can do for you, and for that, you need a tool that facilitates the work. You can find it by comparing different marketing automation tools right here at BusinessWith. Automating marketing in this way is becoming increasingly common and involves gathering information about prospects/leads and customers to engage them at the right time and with the right type of information – ultimately to sell more. The whole idea is that the company should not let any leads go cold, but rather keep track of which customers need which type of engagement. Once you have gathered information and "monitored" customer behaviors, you can more easily know when, what, and how to try to sell a certain type of products or services.

To assist you, you obviously need a marketing automation tool – which you can find here in BusinessWith's comparison service, where you can read up, compare, and then choose the tool that best suits your company.