CPQ System, 0, 2025, England

Why You Should Invest in CPQ

What is CPQ and why should we have it? It depends on who you ask and, of course, in which industry you operate. CPQ is a collective term for a wide range of different systems. They can be used in both design and estimation work, to simplify processes for sellers or help customers make decisions. Does that sound vague? Here at BusinessWith, we will explain how it all fits together and help you choose the best CPQ tool for your needs.

CPQ stands for configure, price, and quote. These are digital tools that streamline operations and processes, often integrated with several other systems, such as your e-commerce platform. Many business and CRM systems have CPQ functionality built-in, but it’s equally valid to start from the other end: Choose a CPQ system and integrate other systems with it.

CPQ systems are often complex, and it’s wise to carefully consider your needs. Conduct a needs analysis before you start comparing. Feel free to use our system guide where you can filter and customize your searches according to your specific requirements.

Some Ways to Use CPQ Tools

Quick Guide

Some Ways to Use CPQ Tools

The range of CPQ tools is vast, and the systems cover many use cases and industries. Here at BusinessWith, we have compiled some excellent use cases for CPQ.

If you work as a salesperson, you use CPQ to quickly quote a deal or simply to determine the price of an order between two B2B companies. Often, several systems are connected to the CPQ software to manage aspects such as contract prices, production costs, and volume discounts—essentially tasks that salespeople would otherwise need to handle manually.

For a B2C customer, CPQ is something entirely different, such as tools where the customer can design solutions themselves, like the kiosks at a fast-food restaurant or Ikea's planning tools.

For a designer, CPQ has additional applications. Here, a CPQ tool is useful for both design and financial calculations for production, as well as for calculating material requirements.

Consider how you can use CPQ in your business and find the best options for your operations. When you are ready to start looking for a CPQ tool that suits you, we are here to help. Feel free to use the search service we have created at BusinessWith.

Description of product features

Automatic design suggestions

When visualising the product, the system can generate suggestions for common attributes that are requested when customising the product to the customer's needs. The customer can then apply these when designing the product in the system.

Automatic quotes

Generates the quote without manual intervention, saving employees time to focus on sales.

Cost estimates

The tool calculates costs and offers prices to customers depending on what is requested. The smart features of the system generate an optimal proposal to satisfy both the seller and the customer.

Guided selling

By providing suggestions to the customer and seller on the next steps in the process, the system guides both the customer and the seller through the purchase to create a smooth deal.

Integrable system

The system can be integrated with the most common financial systems, which contributes to an easy implementation and a more efficient management of the company's sales.

Omnikanaler

Omni-channel means that the tool can be used on several different platforms at the same time, for example for sales via computer, phone or ipad, and should give the user the same experience on all platforms.

Statistics and analysis

This function helps to compile statistics in the system which can then be analysed to develop the process.

Visualization of products

The system can visualise the product in 3D, enhancing the customer experience and creating a detailed insight into the product's functionality.