Compare the UK's Best E-commerce Platforms

An e-commerce platform is all about driving sales. This is your store, where your customers come to shop. What does that mean? Firstly, it should be easy to get an overview of your offerings – what you sell. Secondly, placing an order should be straightforward. Factors such as price, user-friendliness, and flexibility are three important aspects to consider when you compare and choose an e-commerce platform. Your chosen solution should be able to scale up and handle peak times effectively.

If your business is rapidly growing, a “headless” platform might be the best fit. This means separating the appearance of the digital store from the business processes behind it. This way, you can customize your solution and all the underlying features, avoiding feeling locked in. You can choose the best e-commerce platform for payments, the best content management provider, and so on.

As you can see, there is a lot to consider before choosing the best online shop platform for your business. It can be easy to focus solely on appearance, but the underlying business logic and user-friendliness are incredibly important for everything to function optimally. It takes time and can be costly if you need to switch e-platforms. Therefore, make sure to do your homework – read up, write a requirements specification, decide on a budget, and think about what you must have and what you might be able to do without. Compare e-commerce platforms and choose the best provider based on your needs and requirements.

Choosing an e-commerce platform is not a decision to be made lightly, but following a few simple tips can make it easier:

Easy setup
This is your store – in digital form! The store must have an appealing appearance, and it should be easy to place an order and understand all the steps involved. Navigation should feel clear, and a purchase should be able to be completed without any complicated steps. Payment should be straightforward.

Mobile-friendliness
Your customers should be able to find you wherever they are, whether they are on the bus, scrolling on the sofa at home, or standing in line at the grocery store. The design and features of your e-commerce platform should work well on mobile devices, so you don’t miss any customers.

Scalability
What are your goals for the business? Find an e-commerce platform solution that you can grow with and that can scale up. Don’t forget that the platform should handle higher traffic during peak times. You don’t want a platform where the underlying technology is shaky and fragile, hindering your growth.

Need more help? Compare and find the right system here with us at BusinessWith.