Which PR tool should I choose?
Own channels are fantastic for driving campaigns, but earned media is something truly special. Getting visibility through others and riding on their credibility to reach their audience usually means hitting the jackpot if the message is right. For those who cannot afford to use a PR agency, there are plenty of fantastic PR tools that make the job easier and significantly less costly. Perfect for small and medium-sized businesses.
It doesn't have to be difficult to do the job yourself. On the contrary, the tools are often user-friendly and effective, and we at BusinessWith help you compare and choose the best tool for you.
What can a PR tool provide you?
BusinessWith recommends that you start the selection process by analyzing your needs. What are you currently doing in-house? What can you develop? What do you need to handle the tasks you face regarding PR and communication? You will likely need a database of contact information, where you can filter by the right channel at any given time. What skills do you currently have in your company? Perhaps you have a hidden star writer among your administrators who can step forward and work with your content marketing? Do you know what is being said about you today? Maybe you need to monitor social media better? Regardless of your needs, you will find what you are looking for through our comparison service for PR agencies.
Quick Guide
Quick Guide
What do I need to know about PR tools?
Today's digital PR tools can be very comprehensive and include almost everything needed to adhere to a well-formulated PR strategy. At the same time, there are smaller tools that only handle parts of all the questions and challenges posed around public relations. As usual, it is unwise to spend resources on things that are not needed, which is why we recommend that you filter carefully and weigh your needs. Think long-term: There may be aspects of PR work that you have not developed today but may need to invest in later. Small businesses are often agile, but in a large organization, it can take time to implement new tools. Keep in mind that it can be costly to invest in the wrong program.
Most PR tools, if not all, are cloud-based and available online. You can work with your tool on any device and wherever you are. And whether you want to work with a tool that handles most of the work for you, even digital distribution to the tool's own contact network, or a less comprehensive PR tool, it is important to choose wisely.
A high priority for delivering strong communication is finding the right journalist for the right message and creating press releases that stand out in the noise that fills media inboxes. Additionally, being able to save all distributions in a professional press room is a bonus.
You formulate the right message by listening to what is being said about your industry out there, especially in social channels. PR tools make it possible to engage in social listening in a way that is impossible without a tool. All open sources are monitored and reduce the risk of missteps in your communication. Furthermore, you can participate in the conversations that feel most important and interact with your customers on the platforms where they have chosen to be, and where they talk about you.
And let's not forget what can be quite daunting, but oh so important: Analysis and statistics. Thanks to user-friendly PR tools, it becomes easy to see what constitutes a success and how you can refine your communication to succeed even better next time.
Good luck in choosing a PR tool. We at BusinessWith help you to compare and find the best tool just for you.
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