Compare the UK's Best Tools for External Monitoring & Media Monitoring

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Software guide

How should I choose a tool for external monitoring?

For many companies and organizations, tools for external analysis, PR tools, and media analysis have shifted from being a "nice to have" to something that is now essential. But why is that? Because tools for PR, communication, and external monitoring are what companies at the forefront, or those who aspire to be, should have to keep track of competitors, trends, and what is being said about their own company or organization in, for example, social media.

External analysis involves collecting and analyzing data that is of interest to your company or organization, such as identifying articles, press releases, or even tweets. In a rapidly changing world, it is crucial to have your ear to the ground. How is our industry doing? How does the external environment affect our industry or organization? What is being said about us in the media? Who is talking about us? What are competitors doing and saying? Are we making the right kind of PR efforts?

To choose the right tool for external analysis, feel free to use BusinessWith's comparison service to find, compare, and select a provider. Here you can see what is available in the UK market and find the best tool for external monitoring for your organization.

How does a tool for external monitoring or media monitoring help you?

External monitoring is not just about staying up to date; it is equally about making the right strategic decisions for the organization. A media analysis or PR analysis also helps us see if the investments we make are yielding any benefits. How many visitors do we have on our download page for our latest report? Are people talking about our report? By analyzing data, we gain insight into the opportunities and consequences of our work and can also measure ROI (return on investment). Media monitoring or external monitoring is therefore closely related to business goals.

You should expect a tool for external analysis to facilitate your work and provide you with the right data to make strategic decisions. Feel free to compare the different tools – some are more comprehensive, while others are simpler and have basic functions. The level you and your organization choose to adopt depends on the size of the company, any budget, and requirements. Compare and choose directly with us at BusinessWith – the right tool for external analysis and media monitoring is available with us.

Media Monitoring and External Analysis

Quick Guide

Quick Guide

Media Monitoring and External Analysis

External monitoring and media monitoring aim to monitor and analyze events, occurrences, trends, and mentions that are of interest to your company. A warning finger is raised here to remind you and your organization that you cannot monitor everything – carefully choose what you want to monitor when laying the foundation for your external monitoring. It is possible to manually monitor trends or when your organization's name appears on social media, but the work becomes much easier if you use a tool for external analysis. The idea is that the data you collect and receive should be used in your strategic goal-setting thanks to the conclusions you draw from what you monitor. Think of it as a boat with radar – you want to detect everything from icebergs to safe harbours that are nearby or even further away.

One way to engage in media monitoring is to conduct PR analysis or media analysis, which means seeing how your PR efforts resonate. What mentions are made? What are people saying about your new report or press release? What effects does it have?

One way to conduct external monitoring is simply to follow keywords in the media. When is this word mentioned, in what context? Again – you will not be able to follow everything, so make sure to monitor the right types of keywords, trends, or occurrences.

The best tool for your external monitoring can be found in BusinessWith's comparison guide. We list the best tools on the market – compare and find the right system or tool with us.

Description of product features

API

Application Programming Interfaces (APIs) are a way for developers to join two existing systems together. APIs allow systems to communicate with each other without knowing how the other is built.

Competitive intelligence

Competition monitoring helps you keep track of how others in the industry are marketing or how their name is being used on the internet. This creates advantageous market positions through precise business insight.

Configurable Reports

Reports can be made in different formats depending on who is to receive the end product. Limit information and structure it in smaller parts to divide responsibilities.

Deep-web

The deep web is the part of the internet that doesn't show up in classic search engines like Google or Safari. The hidden or deep web is estimated to be about 5000 times larger than what individuals see. This feature helps you look beyond the classic internet and explore how your brand is being used.

Marketing statistics

See ready-made statistics on how you or your competitors are seen through their marketing. An important feature for marketers to provide better insight into how their work is being received by consumers

Media coverage

How the company name is used in social media. See how the brand is used behind paywalls and in twitter feeds etc.

Newsletter

NewsNewsletters give you regular updates on how your or your competitors' brands are being used around the media. This is to provide a short-term overview of how your company's name is being used.

Real time

See the information in real-time, the system is continuously updating itself to give the user the clearest possible picture of the world situation.

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